Jacquel Music Group and IHG (InterContinental Hotels Group) are proud to announce that: Durban based multi platinum selling Singer-Songwriter and producer TRESOR, has been announced as a new judge for the 2014 Holiday Inn Express Songwriting Challenge.TRESOR won the 2012 edition and we can confidently state that the whole experience boosted his music career.Holiday Inn Express has launched its 2014 Songwriting Competition in four countries across Asia, the Middle East and Africa. Amateur and professional musicians, and bands and solo acts in South Africa, the United Arab Emirates, India and Indonesia have the chance to show off their savvy musical skills and win great prizes.
Read more in the press release below:
Sing it to Win it with Holiday Inn Express
Singer songwriters invited to hum, strum and trill their way to winning the Holiday Inn Express Songwriting Competition
Johannesburg, South Africa, Monday 3 March 2014: Holiday Inn Express has launched its 2014 Songwriting Competition in four countries across Asia, the Middle East and Africa. Amateur and professional musicians, and bands and solo acts in South Africa, the United Arab Emirates, India and Indonesia have the chance to show off their savvy musical skills and win great prizes.
The competition comes off the back of the successful 2012 Holiday Inn Express Songwriting competition held in South Africa. The winner of the 2012 competition, Tresor Riziki, is now an accomplished multi-platinum selling singer songwriter, who has signed a worldwide agreement with Universal Music Publishing Group and has been featured across South African airwaves and international music channels such as MTV ZA, MTV Base and Trace TV.
Tresor, who is also one of the 2014 competition judges, said: “Winning the competition was incredible and has given my career a huge boost. I would encourage all aspiring artists to get involved in this amazing Songwriting Competition, especially as this year’s contestants will have the chance to have their music heard across the world.”
To be in with a chance of winning and echoing Tresor’s success, participants have to compose an original song which includes a mention of ‘Holiday Inn Express’ in the lyrics. Entry is via the https://www.facebook.com/holidayinnexpress. Even the less musically-talented can get involved by picking their favourite tunes and voting for them on the Facebook App’s ‘Listen & Vote’ section.
The top 10 songs in each country with the highest number of votes will then be rated by a panel of judges to choose the ultimate winner. The judges include:
- Graeme Watkins, singer from The Graeme Watkins Project
- Tresor Riziki, singer-songwriter and winner of 2012 Holiday Inn Express Songwriting Competition (South Africa), and
- Rolling Stone editor Miles Keylock
- Lee Lin Teo, Director of Brand Management, Holiday Inn Brand Family, IHG (InterContinental Hotels Group)
The winner in each market will be professionally filmed performing their hit and be promoted around the region, together with an array of other prizes including room nights at Holiday Inn Express hotels.
Lee Lin Teo, Director of Brand Management, Holiday Inn Brand Family, IHG said; “The 2012 Songwriting Competition in South Africa was a great success, so we’re now looking to celebrate the incredible talent and diverse music culture across four locations that are key to the brand’s growth. We can’t wait to see - and hear - the individuality, creativity and resourcefulness of singers and songwriters who can identify with Holiday Inn Express and our guests.”
The top 10 songs will be judged on the following criteria: originality and creativity of the lyrics, song composition, melody and arrangement, contestants’ performing ability and the incorporation of the Holiday Inn Express brand personality. Submissions open on World Music Freedom Day on 3 March 2014 and close on 31 March.
The grand winners from each market will be announced on the 15th April. For more information visit fb.com/holidayinnexpress or to listen to 2012’s short-listed songs, visit: https://soundcloud.com/holiday-inn-express-sa.
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About Holiday Inn Express®: Holiday Inn Express hotels are modern hotels for value-oriented travellers. Fresh, clean and uncomplicated, Holiday Inn Express hotels offer competitive rates for both business and leisure travellers. Guests at Holiday Inn Express hotels enjoy a free hot Express Start® Breakfast Bar and free and fast Wi-Fi. There are currently more than 2,200 Holiday Inn Express hotel locations around the globe. For more information or to book a reservation, visit www.holidayinnexpress.com. Find Holiday Inn Express hotels on Twitter https://twitter.com/HIExpress or Facebook http://www.facebook.com/holidayinnexpress.
About InterContinental Hotels Group: IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of nine hotel brands, including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE™ Hotels & Resorts.
IHG manages IHG® Rewards Club, the world’s first and largest hotel loyalty programme with over 77 million members worldwide. The programme was relaunched in July 2013, offering enhanced benefits for members including free internet access across all hotels, globally.
IHG franchises, leases, manages or owns 4,700 hotels and 687,000 guest rooms in nearly 100 countries and territories. With more than 1,100 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.
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